Role of SMAC Stack on Competitive Advantage and Innovation with Supply Chain Performance

P. Verma, V. Kumar, R.R.K. Sharma


The paper investigates the relationship between SMAC capabilities in productivity, innovation and competitive advantage for supply chain performance. This paper shows how SMAC technologies insight into business issues to increase supply chain performances. So, the main objective is to develop a model to transform the organization into sustainable businesses. More specifically, authors developed a theoretical framework which finds that SMAC (Social media, Mobile, Analytics, and Cloud) capabilities have a positive impact on supply chain performance in terms of productivity, competitive advantage, and innovation. The paper draws from literature and experiential knowledge of other authors with the perspective of SMAC technologies in supply chain management to address the objective of the paper.
Keywords: SMAC, Supply Chain, Productivity, Innovation, Competitive Advantage

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Faculty of Management Studies & Commerce