AWARENESS OF DATA WAREHOUSING AND MINING IN THE LOCAL COMMERCIAL BANKING SECTOR

Abstract

Being a survivor in today’s competitive business world where information has become the most important asset is indeed a colossal task. Many industries have moved forward by investing heavily in data technology. The banking industry in Sri Lanka is highly information centric. This study is focused on measuring the awareness of Data Warehousing and Mining within the local banking sector, and finding out the factors that affect awareness.A questionnaire was given out to a sample of commercial bank employees from both the public and private sectors. The results of this study indicate that in terms of business requirements, basic knowledge and industry knowledge, awareness in the commercial banking sector is high. It was found that business practices and management initiatives had a significant impact on the awareness, whereas skill of employees had no significance. Socio technical aspects were found to be significant where there was a data warehouse implemented.

Key Words: Data Warehousing, Data Mining, Business Intelligence, Banking Industry

For full paper: fmscresearch@sjp.ac.lk