, Department of Marketing Management University of Sri Jayewardenepura, Sri Lanka, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 4 (2007): Proceedings of the Fourth International Conference on Business Management - Articles
  AN EXTENDED MARKETING PARADIGM FOR IMPLEMENTING SUPPLY CHAIN MANAGEMENT
  Abstract
• Proceedings of International Conference on Business Management Vol. 4 (2007): Proceedings of the Fourth International Conference on Business Management - Articles
  MYTHICAL TELEVISION ADVERTISING: MISMATCH BETWEEN TARGET AUDIENCE, VIEWING HABITS AND PROFILE
  Abstract