, Professor, Department of Marketing Management,Faculty of Management Studies & Commerce,University of Sri Jayewardenepura Nugegoda, Sri Lanka
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Proceedings of International Conference on Business Management Vol. 7 (2010): Proceedings of the 7th International Conference on Business Management – 2010 - Articles
IMPACT OF BRAND EQUITY ON CUSTOMER‟S CHOICE DECISION: A STUDY BASED ON THE UNDERGRADUATES IN UNIVERSITIES IN COLOMBO DISTRICT
Abstract