, Professor, Department of Marketing Management, University of Sri Jayewardenepura, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 6 (2009): Proceedings of the Sixth International Conference on Business Manageme - Articles
  MARKETING CULTURE AND CORPORATE SOCIAL RESPONSIBILITY: THE CASE IN SERVICE FIRMS IN SRI LANKA
  Abstract
• Proceedings of International Conference on Business Management Vol. 6 (2009): Proceedings of the Sixth International Conference on Business Manageme - Articles
  ASSOCIATION OF CONSUMER INVOLVEMENT AND PRODUCT CATEGORIES
  Abstract