, Department of Marketing Management University of Sri Jayewardenepura, Sri Lanka, Sri Lanka
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Proceedings of International Conference on Business Management Vol. 4 (2007): Proceedings of the Fourth International Conference on Business Management - Articles
AN EXTENDED MARKETING PARADIGM FOR IMPLEMENTING SUPPLY CHAIN MANAGEMENT
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Proceedings of International Conference on Business Management Vol. 4 (2007): Proceedings of the Fourth International Conference on Business Management - Articles
MYTHICAL TELEVISION ADVERTISING: MISMATCH BETWEEN TARGET AUDIENCE, VIEWING HABITS AND PROFILE
Abstract