, Department of Agricultural Economics and Business Management University of Peradeniya, Sri Lanka, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 4 (2007): Proceedings of the Fourth International Conference on Business Management - Articles
  CREATING BRAND LOYALTY THROUGH UNDERSTANDING AFFECTIVE AND COGNITIVE RESPONSES OF CONSUMER BEHAVIOUR
  Abstract
• Proceedings of International Conference on Business Management Vol. 4 (2007): Proceedings of the Fourth International Conference on Business Management - Articles
  FACTORS AFFECTING THE DECISIONS OF PROSPECTIVE UNDERGRADUATES REGARDING UNIVERSITY ADMISSION AND THEIR IMPLICATIONS FOR MARKETING COMMUNICATION
  Abstract