Agritourism Potential in Anuradhapura: Exploring Opportunities and Challenges for Sustainable Rural Development

Authors

  • P M L Nilmini Centre for Real Estate Studies, Department Estate Management and Valuation, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura
  • K G P K Weerakoon Centre for Real Estate Studies, Department Estate Management and Valuation, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura

DOI:

https://doi.org/10.31357/icremv.v9.8636

Keywords:

Agritourism, Authentic Farming Experiences, Economic resilience, Sustainable Tourism

Abstract

This study investigates agritourism development in Anuradhapura, Sri Lanka. Data from farmers, tourists, local residents and an agricultural professional in Dunudambuwewa and Saliyapura reveal strong tourist demand for authentic farming experiences and high local willingness to participate, driven by needs for income diversification. The study concludes that the potentials in agritourism in Anuradhapura's is substantial but underutilized, constrained primarily by a critical skills gap in hospitality, deficient infrastructure, and a lack of integrated policy. The findings highlight the urgent need for targeted interventions in these areas to effectively transform the region's agricultural heritage into a sustainable tourism asset, thereby strengthening rural economic resilience.

 

Author Biographies

P M L Nilmini, Centre for Real Estate Studies, Department Estate Management and Valuation, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura

 

 

K G P K Weerakoon, Centre for Real Estate Studies, Department Estate Management and Valuation, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura

 

     

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Published

2025-11-26

Issue

Vol. 9 (2025): International Conference on Real Estate Management and Valuation

Section

Articles