Hettiarachchi, W. N., Sabaragamuwa University of Sri Lanka, Sri Lanka

• Asian Journal of Marketing Management Vol. 2 No. 02 (2023): Asian Journal of Marketing Management - Articles
  Book review: Kevin Lane Keller and Vanitha Swaminathan (2020). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition, Pearson Education Limited, ISBN 978-0-13-489249-8
  Abstract  PDF