MANAGING THE TOURISM-LED DEVELOPMENT STRATEGY IN POST-WAR SRI LANKA
Authors
Christine Smith
Department of Accounting, Finance and Economics in the Griffith Business School, Griffith University
Jayatilleke S. Bandara
Department of Accounting, Finance and Economics in the Griffith Business School, Griffith University
Susantha Liyanaarachchi
Department of Economics, University of Colombo
Sriyantha Fernando
Griffith Business School, Queensland
Abstract
The Sri Lankan tourism industry has been booming since the end of war in 2009. Considering the key role that tourism can play in post-war economic development, the Sri Lankan government launched a Tourism Development Strategy (TDS). This study has evaluated the feasibility of achieving the targets of the TDS by building a simple tourism demand model and by undertaking a qualitative comparative assessment with a selected tourism booms in a number of war-affected countries. The findings suggest that the TDS targets are achievable provided the country manages to expand supply of tourism related infrastructure (hard as well as soft) in a price competitive manner.
Author Biographies
Christine Smith, Department of Accounting, Finance and Economics in the Griffith Business School, Griffith University
Department of Accounting, Finance and Economics in the Griffith Business School, Griffith University
Jayatilleke S. Bandara, Department of Accounting, Finance and Economics in the Griffith Business School, Griffith University
Department of Accounting, Finance and Economics in the Griffith Business School, Griffith University
Susantha Liyanaarachchi, Department of Economics, University of Colombo
Department of Economics, University of Colombo
Sriyantha Fernando, Griffith Business School, Queensland
