Warnakulasooriya, B.N.F., Dept. of Marketing Management University of Sri Jayewardenepura, Nugegoda, Sri Lanka, Sri Lanka

• Vidyodaya Journal of Humanities and Social Sciences 2009: Joint Golden Jubilee Issue of Vidyodaya - Articles
  Consumer Perceived Risk, Involvement and Risk Coping Strategies: A Comparative Study in Product-Service Purchase Situations
  Abstract  PDF