IMPACT OF PERCEIVED DESIRABILITY, PERCEIVED FEASIBILITY AND PERFORMANCE EXPECTANCY ON USE OF IT INNOVATION: TECHNOLOGY ADOPTION DECISIONS AND USE BEHAVIOUR

S. MOGHAVVEMI, S.W. PHOONG, S.T. LEE

Abstract


  • Theoretical perspectives from the field of entrepreneurship can be used to examine entrepreneurs’ intention to use IT innovations. This study collected 412 completed survey responses from entrepreneurs and used structural equation modelling to test the proposed technology acceptance decision model. The results showed the significant effect of perceived desirability, perceived feasibility and performance expectancy as the salient antecedents of intention to adopt and use IT innovation. This study examined the effect of external factors which prevent or facilitate the adoption and use of new technology. The moderating effect of the propensity to act is examined and the results indicated that when the individual propensity to act is high, taking action becomes more desirable and feasible. This study revealed that, in the current IS environment, individuals adopt and use a new system due to the attractiveness of the system and perceived feasibility, which are derived from intrinsic interest and affective beliefs.
  • KEYWORDS
    Entrepreneurial Potential Model, IT Innovation, Precipitating Events, Technology Adoption Decision

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DOI: https://doi.org/10.31357/vjm.v3i1.3388

DOI (PDF): https://doi.org/10.31357/vjm.v3i1.3388.g2670

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Vidyodaya Journal of Management, University of Sri Jayewardenepura, Sri Lanka