Research Prospect of Moderating Factors on Green Innovation and Competitive Advantage: A Review and Bibliometric Analysis

Abstract

This study aims to provide a comprehensive analysis of existing knowledge on green innovation and competitive advantage, summarize the various moderating factors identified in review articles, and discuss potential moderating factors that could be explored in future research. Following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines, the systematic literature review (SLR) methodology was employed in this study. A total of 125 articles were extracted from Lens.org. database for review. Additionally, a bibliometric analysis was conducted to fulfill the research objectives. The findings revealed that the field of green innovation has not received sufficient scholarly attention. Further, several potential moderating variables have been identified. Structural changes, green management, managerial focus, gender diversity, green human resource management (GHRM), leadership style, green motives, and technological readiness are identified as potential moderating variables for future research. This study contributes to the understanding of moderating variables between green innovation and competitive advantage. Particularly, this knowledge contributes to future studies aiming to design studies that target these identified possible moderating variables.