Mastering Strategic Thinking: A Comprehensive Review of Exploring Strategy: Text and Cases (13th Edition)

Abstract

This review critically assesses the 13th edition of Exploring Strategy: Text and Cases by Whittington et al. (2024), a widely used textbook in management and business education. With its comprehensive scope and practical relevance, the book provides a strong foundation in strategic management for undergraduate, postgraduate, and MBA students, as well as practitioners. The book is organised into three main sections: strategic analysis, strategic choices, and strategy in action. Each section is supported by a few real-world case studies, theoretical frameworks, and discussions that foster student engagement and critical thinking. The authors effectively combine theory and practice by blending traditional tools such as  SWOT and Porter's Five Forces with modern issues such as digital transformation and globalization. Key strengths include clarity, updated content, and a global perspective. However, some limitations are also present. The extensive content sometimes sacrifices depth, and certain chapters, such as those on strategic lenses, mergers and acquisitions, and post-strategy evaluation, lack detailed development or seamless integration. Additionally, while the international case studies are commendable, their strong European focus may limit their relevance for students outside of Europe. Compared to other strategy textbooks, such as those by Lynch et al.,(2024) or Wheelen et al.,(2025) ‘Exploring Strategy’ places more emphasis on critical thinking and multiple viewpoints instead of detailed theoretical steps and processes. Despite some minor issues, the book remains an important resource for developing strategic thinking skills, offering both conceptual insight and practical application in today’s complex business environment.