POTENTIAL FOR ECO- TOURISM AS A SUSTAINABLE APPROACH TO UTILIZE RESOURCES IN UP-COUNTRY TEA ESTA TES IN SRI LANKA

Abstract

In the context of tea industry in Sri Lanka, ecotourism has been recognized asan economically viable, environmentally friendly, and socially acceptablenon-crop diversification mechanism to increase profits according to AsianDevelopment Bank report, 2000.

The purpose of this study was to assess the potential for ecotourism inupcountry tea plantations in Sri Lanka. Six estates, namely: (1) Hellbodda;(2) Kaloogala; (3) Melfort; (4) Rothschild; (5) Sanquhar, and (6) Sogama thatare located in the Pussellawa plantation sub district have been selected as thecases.

Collection of data was characterized by: (1) a field survey at each location toidentify the availability of potential resources for ecotourism (e.g. attractions,infrastructure); (2) a community survey with the estate households; (3) aseries of personnel interviews with the estate management, and (4)questionnaire-based surveys with potential local and foreign tourists to thesesites.

The information collected through the field, community, and managementsurveys were used to develop an index - "Tourism Potential Index" (TPI),that explain the capacity of each estate to develop ecotourism. The resultsbased on the TPI suggest that the best location for ecotourism was theRothschild followed by Hellbodda, and Sogama. The results also show thatabout 75% of estate community was in favor of implementing an ecotourismproject, and about 84% and 78% of foreign and local tourists, respectively,are willing to visit such a project. The results highlight the necessity ofimplementing sustainable alternative projects to enhance the quality of life ofthe estate community.