AN ENTREPRENEUR’S VALUE PERSPECTIVE IN MAKING AN ETHICAL BUSINESS DECISION UNDER THE CONTEXT OF PRODUCT-HARM CRISES MANAGEMENT: A RESEARCH MODEL

Abstract

An entrepreneur fatally experiences a restoration period after the occurrence of a product-harm crisis as it generates harmful effects on the business with widespread negative publicity among the society. From the present study, the effect of entrepreneur values on ethical production decision-making was revealed. Though the previous studies have proved that managers’ personal values play an important role in the ethical decision making, its consequences have not been revealed yet. Therefore, the study proposes that entrepreneur’s personal values influence the ethical production decision-making (behavior) through the firm’s advances for corporate social responsibility (attitude) based on value - attitude - behaviour hierarchy model. The firm’s recent financial performance and the social opinion on consumer safety among the firm’s community groups have been considered as moderating variables for discussing this causal relationship.

Keywords: Corporate Social Responsibility, Business Ethics, Entrepreneur, Product-harm Crisis

For full Paper: fmscresearch@sjp.ac.lk