Informative role of Mass Media during Covid-19 period: A study from Northern Province at Sri Lanka

Authors

  • S. Jesuthasan Department of Commerce, University of Jaffna, Sri Lanka
  • J. Thevananth Department of Financial Management, University of Jaffna, Sri Lanka

Abstract

Presently COVID-19 affects the world people’s lifestyle and health. Most of the people are isolated from their family, friends and relatives. And they follow social distance procedure to protect themselves from the diseases. Due to the pandemic entire world move from in person conversation to web-based communication. So, during this period media spread more information regarding COVID-19 issues. Ultimate purpose of this study is to identify the informative role of media during this pandemic period. Data was collected through the questionnaire and quantitative study conducted to finalize the variables. Descriptive statistics and exploratory factor analysis (EFA) used to found solution for the research question and finally we found how people believe and react to media information and according to the finding of the research conclusion and recommendations.

Keywords: Media, COVID-19, Information, Northern Province

Published

2021-10-03