Warnakulasooriya, B.N.F., Professor, Department of Marketing Management,Faculty of Management Studies & Commerce,University of Sri Jayewardenepura Nugegoda, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 7 (2010): Proceedings of the 7th International Conference on Business Management – 2010 - Articles
  IMPACT OF BRAND EQUITY ON CUSTOMER‟S CHOICE DECISION: A STUDY BASED ON THE UNDERGRADUATES IN UNIVERSITIES IN COLOMBO DISTRICT
  Abstract