Rathnasiri, H.C., Postgraduate Institute of Management, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 2 (2005): Proceedings of the Second International Conference on Business Management - Articles
  ROLE OF PERSONALITY TESTS IN ENSURING HIGHER CUSTOMER ORIENTATION: IMPLICATIONS FOR RECRUITMENT AND SELECTION OF CUSTOMER CONTACT EMPLOYEES
  Abstract
• Proceedings of International Conference on Business Management Vol. 2 (2005): Proceedings of the Second International Conference on Business Management - Articles
  BODY VS SELF: APPLICATION OF CONSUMER SELF IMAGE FOR PRODUCT POSITIONING IN BODY DEODORANT MARKET IN SOUTH ASIAN REGION
  Abstract