Chaminda, J.W.D., Lecturer, Dept. of Marketing Management, University of Sri Jayewardenepura, (Sri Lanka), Sri Lanka
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Proceedings of International Conference on Business Management Vol. 3 (2006): Proceedings of the Third International Conference on Business Management - Articles
THE PREEMINENCE OF SOCIAL RESPONSIBILITY MARKETING TOWARDS CORPORATE SOCIAL RESPONSIBILITY: A CRITICAL NOTIONAL SCRUTINY IN AN ORGANIZATIONAL PERSPECTIVE
Abstract