Wanninayake, W. M. C. B., PhD Student - Tomas Bata University in Zlin, Czech Republic Senior Lecturer Department of Marketing Management University of Kelaniya Sri Lanka, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 8 (2011): Proceedings of the 8th International Conference on Business Management – 2011 - Articles
  THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES ON CUSTOMER BRAND LOYALTY IN TELECOMMUNICATION INDUSTRY, SRI LANKA
  Abstract