THE INFLUENCE OF COVID-19 ON THE DIGITALIZATION OF THE PROPERTY DEVELOPER
Digital transformation is impacting many industries, including the property development industry. However, the impact of the COVID-19 pandemic varies from industry to industry. In this article, the author conducts a structured literature review of the impact of the Corona pandemic on the real estate development industry and reviews the current state of research. Even though the pandemic accelerated the rate of digital transformation that was necessary, but the degree of digitalization required is individual. The author focuses in particular on the triggers of digitalization and the resulting effects. The necessity of maintaining a crisis-proof business model is highlighted.
Keywords: Property Developer, COVID-19, Digitalization