Sri Lanka’s Transition to a Digital Nomad Hotspot: A Netnographic Analysis

Abstract

Digital Nomads, a growing global community of professionals who leverage technology to work remotely while maintaining a location-independent, travel-centric lifestyle, boost local economies, and promote cultural exchange while diversifying income sources for host countries in the global economy. This study explores Sri Lanka's potential as a hotspot for digital nomads through a netnographic approach, analyzing secondary data from blogs and community-driven resources to gauge the attractors that draw digital nomads to the country. The findings show that Sri Lanka offers cultural richness, affordability, and scenic landscapes, but faces challenges like unreliable internet, limited coworking spaces, and bureaucratic visa processes. The study concludes that improving digital and physical infrastructure and administrative procedures could make Sri Lanka a more competitive destination for digital nomads