Empowering Sri Lankan Women Entrepreneurs: Navigating the Post-COVID Landscape

Abstract

This research examines the challenges encountered by female business owners in post- COVID era Sri Lanka. The pandemic dramatically exacerbated the gender-based issues encountered by female business owners all around the world. The situation in Sri
Lanka with its growing entrepreneurial landscape adds the complications to those
challenges. The study included 25 members via zoom and in person and also interviews
were recorded. Data analyzed using NVivo program. Results revealed a profusion of
barriers, which included limited digital proficiency, the disruption of supply chains,
and gender prejudice. Adaptability, resilience, and innovative approaches have been fundamental for post-pandemic times. Still, difficulties remain, such as the lack of empowerment and support from external forces. The research suggests specialized interventions, the upgrade of digital literacy, gender-considerate fiscal measures, and mentorship programs as solutions. The conclusions drawn from this research can be beneficial for elevating the level of policy and practice, all the while creating a sustaining environment for female business owners during Sri Lanka's recovery attempts.