RELATIONSHIP BETWEEN ENTREPRENEURIAL MOTIVATION AND ENTREPRENEURIAL INTENTION: A CASE STUDY OF MANAGEMENT UNDERGRADUATES OF THE UNIVERSITY OF JAFFNA, SRI LANKA

S. Achchuthan, B. Nimalathasan

Abstract


The main objective of the study is to explore the relationship between Entrepreneurial Motivation (EM) and Entrepreneurial Intention (EI). Secondary literature reviews and primary data collections methods were used to conduct the study. Stratified proportionate sampling method was adopted to select the respondents. Correlation analysis was used to identify the relationship between the EM and EI. The results revealed that dimensions of EM [Desirability of Self Employment (DSE); Feasibility of Self Employment (FSE); Tolerance for Risk (TR) and Perceived Government & Non Government Support (PG&NGS)] have significant positive relationships with EI. And also, there is a significant positive relationship between EM and EI. Based on the findings, we recommend that the government, non government organizations, financial institutions, educators, and policy makers should provide the financial, marketing, social, technological infrastructures to the management undergraduates to enhance the entrepreneurial intention level.

Keywords: Entrepreneurial Motivation (EM), Entrepreneurial Intention (EI), Management Undergraduates

For full Paper: fmscresearch@sjp.ac.lk


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Faculty of Management Studies & Commerce