STRATEGIC ORIENTATION OF HR MANAGERS IN MOBILE COMMUNICATION COMPANIES IN SOUTH ASIA

Abstract

The research problem was formulated as: “With the increased emphasis on human capital as a global trend, what is the extent of strategic orientation of Human Resource Managers in South Asia?” The objectives were to identify the personal factors as well as organizational factors that contribute to the strategic orientation of HR Managers and to identify the interactional effects of personal and organizational factors. The scope of the research was limited to selected mobile communication companies from Bangladesh, India, Pakistan and Sri Lanka. A mixed methodology involving a predominantly qualitative approach supported by a quantitative component was adapted. In depth interviews were conducted with the Chief Executive Officer, Chief Finance Officer, and the Head of HR of each company. The key personal factors emerged were tacit knowledge, conceptual skills, and business awareness. Leader’s recognition of HR, conducive organizational environment and performance orientation emerged as key organizational factors.

Key Words: HR Managers, Strategic Orientation, Competency Deficit, Opportunity Deficit, Mobile Communication Companies

For full paper: fmscresearch@sjp.ac.lk