EMOTIONAL INTELLIGENCE AMONG FUTURE MARKETEERS; A COMPARATIVE ANALYSIS USING UNDERGRADUATES OF UNIVERSITY OF RUHUNA

Abstract

Employees who are high in emotional intelligence are attaining higher achievements both at workplace and in their personal life, and also contribute significantly to the performance of their respective organizations. Objective of this research was to compare the level of Emotional Intelligence among Marketing and other undergraduates at University of Ruhuna as well as to determine whether there are significant differences among two groups. The research employed mean comparison and a t-test among a sample comprises of 160 undergraduates, selected by taking 70 from Marketing stream and remaining 90 from other streams. Survey was conducted using a structured questionnaire, and was based on Self-Report Emotional Intelligence Scale (SREIS). Mood Regulation, Appreciation of Emotions, Utilization of Emotions, and Sharing Emotions was used as main variables to measure EI. The research reveals that marketing undergraduate’s are more emotionally intelligent compared to other undergraduates and further that there are significant differences among two groups when it comes to emotional intelligence.

Key words: Mood Regulation, Appreciation of Emotions, Utilization of Emotions, Sharing Emotions

For full paper: fmscresearch@sjp.ac.lk