Jayathilaka, B., Senior Lecturer, Department of Business Management, Faculty of Management Studies, Rajarata University of Sri Lanka, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 17 (2020): Proceedings of the 17th International Conference on Business Management- 2020 - Articles
  Experiential Marketing, Destination Image, and Tourists’ Destination Loyalty (Reference to Tourists’ Cultural Destinations in Sri Lanka)
  Abstract  PDF