Ratnayake, B.R.M.N., Lecturer, Dept. of Marketing Management, University of Sri Jayewardenepura, (Sri Lanka), Sri Lanka

• Proceedings of International Conference on Business Management Vol. 3 (2006): Proceedings of the Third International Conference on Business Management - Articles
  THE PREEMINENCE OF SOCIAL RESPONSIBILITY MARKETING TOWARDS CORPORATE SOCIAL RESPONSIBILITY: A CRITICAL NOTIONAL SCRUTINY IN AN ORGANIZATIONAL PERSPECTIVE
  Abstract