Pathmini, M.G.S., Department of Marketing Management, Faculty of Management Studies, Rajarata University of Sri Lanka, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 18 (2021): Proceedings of the 18th International Conference on Business Management- 2021 - Articles
  The Impact of Green Marketing Mix Strategies on Customer-Based Brand Equity in Green Hotels: Matale District in Sri Lanka
  Abstract  PDF