Jayarathne, P.G.S.A., Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka, Sri Lanka
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Proceedings of International Conference on Business Management Vol. 18 (2021): Proceedings of the 18th International Conference on Business Management- 2021 - Articles
Factors Influencing Brand Evangelism: Experience from Sri Lankan Toothpaste Market
Abstract