Sehani, W.D., Department of Marketing Management, Faculty of Management, University of Peradeniya, Sri Lanka, Sri Lanka
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Proceedings of International Conference on Business Management Vol. 18 (2021): Proceedings of the 18th International Conference on Business Management- 2021 - Articles
The Impact of Experiential Marketing on Customer Loyalty: The Mediating Role of Customer Satisfaction in the Modern Trade Supermarkets in the Western Province, Sri Lanka
Abstract