Wanninayake , W.M.C.B., Senior Lecturer, Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 17 (2020): Proceedings of the 17th International Conference on Business Management- 2020 - Articles
  Experiential Marketing, Destination Image, and Tourists’ Destination Loyalty (Reference to Tourists’ Cultural Destinations in Sri Lanka)
  Abstract  PDF