Samarasiri, W.W.M., Faculty of Management Studies & Commerce University of Sri Jayewardenepura Nugegoda, Sri Lanka
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Proceedings of International Conference on Business Management Vol. 10 (2013): Proceedings of the 10th International Conference on Business Management - 2013 - Articles
THE RELATIVE IMPORTANCE OF PACKAGING DESIGN ATTRIBUTES IN AFFECTING PERCEIVED QUALITY OF FOOD PRODUCTS A CONJOINT ANALYSIS APPROACH (THE CASE OF YOGHURTS)
Abstract