Corporate Environmental Strategy and Voluntary Workplace Green Behaviour: The Mediating Role of Psychological Green Climate with Special Reference to State and Private Banks in Batticaloa District

Abstract

Corporate environmental strategy (CES) can significantly influence employees’ voluntary workplace green behaviour (VWGB) by creating a psychological green climate (PGC) that supports and encourages sustainable business practices. This study aims to investigate the relationship between CES and VWGB through the mediating role of PGC in selected state and private banks in the Batticaloa district of Sri Lanka. Structured questionnaires were used to collect data from 267 employees by using a stratified random sampling method. The data were analyzed by using descriptive statistics, correlation, regression, and mediation analyses. According to the findings, CES enhances both employees’ PGC and VWGB. In this study, PGC plays a partially mediating role in the relationship between CES and VWGB. The findings of this study hold significant implications for enhancing employees’ VWGB by fostering a PGC within the banking sector. By implementing a robust CES, banks can effectively cultivate a workplace culture that encourages employees to engage in sustainable business practices voluntarily. The findings of this study will provide valuable insights for top management and employees, and guide them in fostering a sustainable workplace culture.
Key Words: Corporate Environmental Strategy, Psychological Green Climate, Voluntary Workplace Green Behaviour