Voice of Undergraduates: The Influence of English Movies and Poster Presentations on the Development of Business English Skills

Abstract

Being competent in Business English allows learners to communicate with clarity and confidence in a multitude of business circumstances, ranging from presentations to negotiations. Among these skills, effective writing as well as delivery of presentations, coherently and lively are crucial for a Business English learner. Thus, this study aims to examine the impact of English movie and poster presentations on the development of written and verbal communication, vocabulary, and understanding of business-related contexts of undergraduates learning at a state university. Since there is inadequate research conducted on the effectiveness of incorporating English movie and poster presentations as pedagogical strategies for developing the Business English skills in a non-native English-speaking atmosphere, the present study provides an insight into the use of said strategies in the Sri Lankan context. Thus, the study gathers data from a sample of 38 undergraduates attached to the Business and Management Faculty. A questionnaire was administered among the research participants following a quantitative approach. After analyzing the data, the findings of the study revealed that both English movie and poster presentation have a positive impact on developing students’ productive and receptive skills. These results present the significance of integrating these visual and auditory components concurrently in language activities and emphasize their potential as essential teaching approaches in language classrooms.

KEYWORDS:     Undergradutes, English movie, Poster presentation,Buiness English