Cinema as a Cultural Communication Medium: A Sri Lankan Perspective
Abstract
This research study on Convergence of Cinema and Literature with Culture in Sri Lanka as a quantitative study on the perceptions of the youth perception, examines the multifaceted links between cinema, literature, and culture from a Sri Lankan perspective, focusing on the perceptions and experiences of young adults between the ages of 20-25. This quantitative study employed a cross-sectional survey research designed to acquire Sri Lankan youth's perceptions regarding the convergence of cinema and literature with culture under four important themes aligned on Cultural Heritage and Literature, Cinema and Cultural Representation, Cultural Identity Formation, and, Future Cultural Directions. In a methodical survey of 260 members across the four thematic dimensions, the research assesses how Sri Lankan youth navigate the connection of classic literary heritage, emerging cinematic form, and evolving cultural identity. The study discovers significant correspondences among media consumption patterns, cultural preservation natures, and identity formation processes across Sri Lankan youth. It underscores the necessity of youth generations cultural engagement via cinema and literature in education, industry, and policy initiatives that considered their enthusiasm for authentic cultural expression.
