Vol. 1 No. 01 (2022): Asian Journal of Marketing Management

Articles

• Do people change their buying behavior during crises? Insights from the COVID-19 pandemic in Sri Lanka

  N.D.D. Nawarathne, B.S. Galdolage

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• Customer service performance in bridging the gap between strategic management of technology and financial performance: evidence from the banking industry of Sri Lanka

  S.M. Nanayakkara, V.M. Wickramasinghe, G.D. Samarasinghe

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• A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective

  S.D. Senevirathna, P. Wachissara Thero , P. O. De. Silva

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• Factors influence the choice of Word-of-Mouth recommendation sources in online purchase decisions: with special reference to the tourism and hospitality industry in Sri Lanka

  T. M. Eratne , M. A. A. Malkanthie

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• The impact of green marketing tools on green product purchase behavior: the moderation effect of consumer demographics

  J. P. N. Sewwandi, P. K. C. Dinesha

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• Measuring consumer experience at the retail context: development of ConEx scale

  P.A.P.S. Kumara, A.B. Sirisena, T.R. Wijesundara

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