About the Journal

Asian Journal of Marketing Management
Asian Journal of Marketing Management is a bi-annual peer-reviewed scholarly journal in the marketing discipline that focuses on current critical substantive issues in marketing and management in the Asian context.

It accepts the diverse range of scholarly papers with a broad scope in the marketing discipline and expects to bridge the gap between theory and practice. Scope of the journal covers: consumer behaviour, services marketing, product and brand management, sales management and retailing, sustainability in marketing, methodology, and meta-theory of marketing research, international marketing, technology and innovation in marketing, distribution and marketing networks, and marketing analytics.

The journal accepts conceptual papers, empirical papers, review papers, action research-based papers, and papers with innovative methodologies from the Asian context.

Publication Frequency

Name of the Publisher
Department of Marketing Management
Faculty of Management Studies and Commerce
University of Sri Jayewardenepura

2820-2031 (Printed)
2820-2082 (Online)


Call for Papers


The Asian Journal of Marketing Management (AJMM), a bi-annual peer-reviewed journal, published by the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, with ISSN: 2820-2031 (Printed), ISSN: 2820-2082 (Online) is calling for papers for its Second Issue in Volume Three that is due in July 2024.

Read more about Call for Papers

Current Issue

Vol. 3 No. 01 (2024): Asian Journal of Marketing Management
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