, Lecturer Department of Marketing Management University of Sri Jayewardenepura Sri Lanka, Sri Lanka
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Proceedings of International Conference on Business Management Vol. 8 (2011): Proceedings of the 8th International Conference on Business Management – 2011 - Articles
RELATIONSHIP MARKETING PRACTICES ON BUILDING CUSTOMER LOYALTY AND WORD OF MOUTH PROMOTION: A STUDY OF PRIVATE SECTOR HOSPITALS IN SRI LANKA
Abstract