, Department of Agricultural Economics and Business Management University of Peradeniya, Sri Lanka, Sri Lanka
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Proceedings of International Conference on Business Management Vol. 4 (2007): Proceedings of the Fourth International Conference on Business Management - Articles
CREATING BRAND LOYALTY THROUGH UNDERSTANDING AFFECTIVE AND COGNITIVE RESPONSES OF CONSUMER BEHAVIOUR
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Proceedings of International Conference on Business Management Vol. 4 (2007): Proceedings of the Fourth International Conference on Business Management - Articles
FACTORS AFFECTING THE DECISIONS OF PROSPECTIVE UNDERGRADUATES REGARDING UNIVERSITY ADMISSION AND THEIR IMPLICATIONS FOR MARKETING COMMUNICATION
Abstract