Fazeela, J. A., Senior lecturer Department of Marketing University of Colombo Sri Lanka, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 8 (2011): Proceedings of the 8th International Conference on Business Management – 2011 - Articles
  THE IMPACT OF RELATIONSHIP MARKETING ORIENTATION ON BRAND EQUITY WITH SPECIAL REFERENCE TO LICENSED COMMERCIAL BANKS IN SRI LANKA
  Abstract