Perera, P. A. S., Department of Marketing Management University of Sri Jayewardenepura Sri Lanka, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 8 (2011): Proceedings of the 8th International Conference on Business Management – 2011 - Articles
  CUSTOMER BASED BRAND EQUITY & PERCEIVED RISK: A DESCRIPTIVE STUDY WITH SPECIAL REFERENCE TO FEMALE UNDERGRADUATES’ PERSONAL CARE (FACIAL WASH) MARKET IN SRI LANKA
  Abstract