Selvarajan, P., Senior Lecturer Department of Economics and Management Vavuniya Campus of the University of Jaffna Sri Lanka, Sri Lanka

• Proceedings of International Conference on Business Management Vol. 8 (2011): Proceedings of the 8th International Conference on Business Management – 2011 - Articles
  AN EVOLUTIONARY APPROACH TO HIERARCHY OF EFFECTS MODEL AND ITS IMPACT ON CREATIVE MARKETING
  Abstract