Profiled M-advertising Framework for Consumer Advertising

Authors

  • G.L.P.N. Gangabada Faculty of IT, University of Moratuwa
  • S. C. Premaratne Faculty of IT, University of Moratuwa

DOI:

https://doi.org/10.31357/jcs.v1i1.1103

Abstract

Mobile advertising and profiled advertising has become major discussion topics recently. With rapid development of mobile technology in the last decade, many e-business organizations are trying to combine the latest mobile technologies with customer profiling in order to increase the reachability of their product information among the target market. This paper presents a potential mechanism to enhance such mobile advertising by improving existing user profile methods. The main goal of this research is to introduce a novel user profiling mechanism that can be used to improve the productivity of a mobile advertising system. The proposed system is capable of providing additional information such as video, audio, etc. about advertisements to the user while giving profile-based and proximity suggestions.

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Published

2013-10-07

Issue

Vol. 1 No. 1 (2013)

Section

Articles

License

 

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