Vol. 2 No. 01 (2022): Asian Journal of Marketing Management

Articles

• Editorial Note

  Prof. (Mrs) P. G. S. Amila Jayarathne , Dr. (Mrs) Sandamali Galdolage

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• Impact of experiential marketing on customer loyalty: the mediating role of customer satisfaction in the modern trade supermarkets in the Western Province of Sri Lanka

  W. D. Sehani , B. S. Hettiarachchy

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• Consumer intention toward online grocery shopping during the post-pandemic (Covid-19)

  D.U.S. Wijeratne , I.V. Kuruppu

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• Role of Interpersonal Trust on the Relationship Between Employee Innovative Behaviour and Customer Participation: Evidence from The Hospitality Industry in Sri Lanka

  N. Veerappan , P. Pradeesh

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• “ITUKAMA,” the “Hero” and the Nation: A specific textual analysis of a commercial and its contribution to Sri Lankan society amid Covid-19

  S.V.W. Udugahapattuwa, R.M. Wijayawardhana, G.A.R.C. Jayarathna, H.R.D.F.G.A. Weerakoon

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• Factors influence on usage of e-wallets among millennials in the Sri Lankan context

  S. Harishanthan , S. Neruja

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• Impact Of Social Media Influencers’ Credibility on The Purchase Intention: Reference to The Beauty Industry

  R.A.S.D.Rathnayake , V.G.P. Lakshika

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