Vol. 3 No. 01 (2024): Asian Journal of Marketing Management

Articles

• Editorial Note

  D.T. Rathnayake, K.P.L. Chandralal

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• Will Ecotourists Pay Premium Prices? An Explanatory Study on Motivations, Ecotourism Intention and Willingness to Pay Premium for Ecotourism

  D. Weerasekera, A.P.N. Assella

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• AI-Driven Sustainable Video Marketing Strategies: Harnessing Deep Learning Algorithms to Sustainable Advertising Campaigns with Special Reference to the Education Industry

  C. Ediriweera, M.T. Fernando , H. Pramudika

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• Does current pre-experience matter? A study of customer perceived characteristics and MarTech usage behavior of mobile banking application users in Sri Lanka

  D. Sangarathas, S. Shanmugathas, M.A.A. Malkanthie

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• Opportunities, Challenges, and Solutions in Expanding The Blue Economy in Sri Lanka: Special Reference to The Fisheries Sector

  E. A. Ekanayake, B.S. Galdolage

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• Factors Leading to Student Dissatisfaction in The Education Sector; A Study of Google Reviews from The Higher Education Industry in Sri Lanka

  C. Janathanan

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• Influence of Facebook Content Marketing on E- Brand Loyalty; Examine the Mediating Effect of Online Consumer Engagement with Special Reference to Telecommunication Industry in Sri Lanka

  L.G.D.T.B. Thundeniya, D.M.R. Dissanayake

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