Vol. 4 No. 2 (2025): Asian Journal of Marketing Management

Articles

• Editorial Note

  Chandralal K.P.L., Rathnayake D.T.

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• A Gift for Me is a Lift for Me: Self-gifting Motivations, Purchase Decision Involvement, and Customer Satisfaction

  Somasiri S., Hettiarachchi W.

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• Consumer Response to Sustainable Production Messages on Social Media: A Study in Sri Lanka’s FMCG Sector

  Sandamali I., Weerakkody M., Sachitra V.

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• Fast Fashion’s Sustainability Dilemma: Navigating Consumer Demand and Environmental Responsibility

  Abdulquadri Abdulazeez Olamide

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• The Influence of AI-Driven Marketing Analytics on Strategic Decision-Making in Private Educational Institutes in Sri Lanka: Moderator Role of Organisational Culture

  Ediriweera C., Pramudika H., Fernando M. T.

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• Brand Experience, Trust & Customer Satisfaction on Brand Loyalty with Special Reference to the Apparel Industry in Sri Lanka

  Abeywickrama H., Chathurangi U., Kulathunga N., Dayabandara A.

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• Examining the Influence of Electronic Word of Mouth on Purchase Intention of the Fashion Industry in Western Province, Sri Lanka: Social Media Perspective

  Weerakkody M., Lokupathirana T.

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