About the Journal

Asian Journal of Marketing Management is a bi-annual peer-reviewed scholarly journal in the marketing discipline that focuses on current critical substantive issues in marketing and marketing management in the Asian context. It accepts the diverse range of scholarly papers with a broad scope in the marketing discipline and expects to bridge the gap between theory and practice.

Scope of the journal covers: consumer behaviour, services marketing, product and brand management, sales management and retailing, sustainability in marketing, methodology and meta-theory of marketing research, international marketing, technology and innovation in marketing, distribution and marketing networks, and marketing analytics.

The journal accepts conceptual papers, empirical papers, review papers, action-research-based papers, and papers with innovative methodologies from the Asian context.

Procedure

Step 1: New submission
New submissions should be sent to ajmm@sjp.ac.lk. Upon receiving the manuscript, an email will be sent to the authors confirming the submission.
Step 2: Reviewing Process

If the manuscript is in accordance with the author guidelines and matched with the scope of the Journal, it will proceed to the reviewing process.

Step 3: Receive reviews and revisions

After addressing the comments given by the reviewers the Acceptance/ Rejection Decision is made and communicated.

Step 4: Final proofing

Final proof-read version of the manuscript (Camera-Ready Version), Copyright Agreement, and Author Confirmation should be sent (if accepted)

Step 5
Publish the article
Publish the article in both online and print versions