About the Journal

Asian Journal of Marketing Management is a bi-annual peer-reviewed scholarly journal in the marketing discipline that focuses on current critical substantive issues in marketing and management in the Asian context. It accepts the diverse range of scholarly papers with a broad scope in the marketing discipline and expects to bridge the gap between theory and practice.

Scope of the journal covers: consumer behaviour, services marketing, product and brand management, sales management and retailing, sustainability in marketing, methodology, and meta-theory of marketing research, international marketing, technology and innovation in marketing, distribution and marketing networks, and marketing analytics.

The journal accepts conceptual papers, empirical papers, review papers, action-research-based papers, and papers with innovative methodologies from the Asian context.