Vol. 3 No. 2 (2024): Asian Journal of Marketing Management

Articles

• Editorial Note

  Rathnayake D.T., Chandralal K.P.L.

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• The Influence of Mobile App Store Ratings and Reviews on Download Intentions: A Study of Sri Lankan Consumers

  Lakmali A.D.S., Wijegunawardane S.D.

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• The Moderating and Mediating Roles of Self-Esteem and Susceptibility to Normative Influence in the Relationship Between Brand Love and Brand Loyalty

  Gunawardana U.A.S., Malkanthie M.A.A.

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• Transitioning from Administrative to Market-Based Spectrum Management in Sri Lanka: A Critical Analysis

  Amarasekara K., Abeysekara T.B.

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• Key Determinants to Drive Motor Insurance Customer Acquisition in Western Province, Sri Lanka: A Focus on the Marketing Mix

  Weerakkody M., Nissanka K.

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• Impact of Online Video Advertisement on Impulsive Buying Tendency with the Mediating Effect of Attitudes (Evidence from University Students in Sri Lanka)

  Madhushanka H.B.N. , Nishadi G.P.K.

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• An Examination of Digital Marketing as a Tool to Enhance Customer Engagement in the Hotel Industry: A Case Study of the Western Province, Sri Lanka

  Madhushan M.I., Abeywickrama H.N., Sumanasiri E.A.G.

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